Stories Flooring: A HubSpot Transformation

From Fragmented Chaos to Unified Growth System

How Imagine Growth gave a fast-growing ecommerce business complete visibility, better decisions, and happier teams.

About Stories Flooring

Stories Flooring is a B2C ecommerce company specialising in high-quality flooring products. With a growing customer base and operational complexity, the business needed better control, visibility, and alignment across marketing, sales, and customer service.

The Challenge

Despite their growth, Stories Flooring was bogged down by a disconnected tech stack. They were using Klaviyo, Gorgias, Mailchimp, Shopify, and other tools with no centralised view of performance or customer interactions.

This resulted in:

• Sales teams switching between tools constantly
• Poor attribution for marketing campaigns
• Disjointed customer service operations
• No single source of truth for leadership decisions

The business was growing , but flying blind.

The Solution

Stories Flooring partnered with Imagine Growth to design and implement a full HubSpot ecosystem tailored to their business. Our approach included:

• Marketing Hub, Sales Hub, Service Hub, and CRM implementation
• Migration and replacement of previous disconnected tools
• Deep discovery and collaborative workshops to map their business needs
• Bespoke configuration across departments, including ticket pipelines, email templates, lead routing, segmentation, automation, and reporting
  
  

We didn't just implement software , we acted as strategic consultants who deeply understood their business and goals.

The Execution

We delivered the project through our structured 6-gate implementation process across all hubs:

• 🔍 Deep-dive workshops with marketing, sales, and support
• 🔧 Custom CRM design and configuration for properties, pipelines, automations, and reports
• 💬 Live chat setup, form strategy, segmentation lists, and knowledge base build
• 📈 Reporting dashboards built for end-to-end marketing, sales, and service visibility
• 🎓 Full training, coaching, and post-go-live support

The Results

The transformation was felt across the organisation:

• ⏱ Reduced admin and reporting time
• 🤝 Sales team spent more time selling , and less time switching tools
• 📈 Improved follow-up and lead handling , nothing slipped through the cracks
• 🔍 New cross-department reporting , finally, full visibility from leadership down
• 📬 Marketing gained a modern, unified toolset to run smarter campaigns

The Impact

Imagine Growth gave Stories Flooring a unified growth platform tailored to their business , enabling smarter decisions, better team collaboration, and more time spent on growth.

The client’s leadership team was especially pleased with the clarity and control they gained, while individual teams appreciated working in one modern, powerful system.

Testimonial

“This is exactly the kind of project we love. The team at Stories Flooring trusted us to go deep, lead the project, and build something transformative. It’s where our experience shines , not just as HubSpot experts, but as real growth consultants.”
Rikki Lear & Emma Cooper, Founders of Imagine Growth

Need Results Like This?

If your business is scaling but your tech stack is holding you back, we’d love to help.
👉 Book a free growth session to explore what’s possible.