As a fast-growing global IoT connectivity provider, IXT needed more than marketing delivery - they needed a partner who could think strategically, move quickly, and build with technical depth. Imagine Growth embedded into their team to create a scalable brand, tech, and campaign engine that drives measurable growth.
The Challenge
IXT is a fast-growing global connectivity provider, helping businesses stay connected via a range of cellular IoT technologies. As a newly launched brand with ambitious targets, IXT faced three key challenges:
- They needed flexibility, not an off-the-shelf agency package, but bespoke thinking that responded to real business problems.
- They needed technical depth, from CRM architecture to custom CMS features, their requirements went beyond typical marketing.
- They needed speed and clarity, in messaging, campaign delivery, and decision-making.
They were looking for more than delivery. They were looking for growth consultants who could think, build, and scale with them.
Our Approach
Imagine Growth partnered closely with IXT’s CMO and team, embedding ourselves into their operations and acting as their strategic and technical growth arm. Using our PACE methodology (Position, Attract, Connect, Enable), we delivered a fully tailored setup across brand, tech, content, and campaign delivery.
Position: Refining the Story
We helped IXT clarify what makes them different , and why that matters to their audience.
- Defined core messaging pillars across product lines like CMP, Data Pool SIMs, and Global eSIM coverage
- Worked closely with the CMO to articulate their vision in a way that’s both technically accurate and commercially powerful
- Created a unified message across web, campaigns, and internal sales materials
Attract: Creating Brand Assets That Work Harder
We didn’t just make IXT look better. We gave them the tools to convert.
Interactive Website Tools:
- Coverage Map: A fully interactive map built into HubSpot CMS showing 2G–5G, LPWAN, NB-IoT, eSIM and local coverage by country , all manageable by the IXT team.
- SIM Pricing Calculator: Custom cost estimator built with HubSpot logic to generate warm leads and support the sales team with high-intent contacts.
Brand & Visual Identity
- Developed a rich illustration library and icon set tailored to IXT’s industries and products
- Designed and produced a short animated brand explainer video to tell the IXT story quickly and clearly
Connect: Aligning Marketing and Sales
A great brand and website are only powerful if leads are captured and followed up.
- Set up high-performing landing pages and smart forms in HubSpot with clear calls to action , including the “Request a Test SIM” campaign
- Launched LinkedIn Ads and search campaigns targeting key personas across Europe (France, Netherlands, Germany)
- Built integrated workflows to ensure every contact was nurtured and tracked from first visit to sales handover
All campaigns were backed by structured A/B testing and performance reporting to iterate quickly.
Enable: Building the Right Infrastructure
We set IXT up for long-term growth with a robust marketing and sales engine.
HubSpot CRM & Tech Stack
- Built custom objects in HubSpot to manage SIM types and inventory management workflows
- Streamlined the CRM with the sales and marketing teams in mind , reducing admin, improving tracking, and unlocking better data insight
- Integrated forms, landing pages, and CMS features into a single, user-friendly platform
Technical SEO & Web Performance
- Ran a full technical SEO audit and implemented fixes to improve page load times, mobile usability, and indexing
- Developed structured FAQ modules with full FAQPage schema markup to support AI search visibility
- Resolved layout shifts and mobile tap targets for better Core Web Vitals scores
The Impact
Working as an embedded extension of IXT’s team, we:
- Delivered a modern, high-performing CMS experience tailored to their unique needs
- Built a CRM system that supports real business workflows , not just contact management
- Created a brand system (video, illustrations, content) that helps IXT tell their story with confidence
- Enabled global campaigns with measurable ROI
- Set them up for scale , with a clear, flexible system that can grow as they do
We didn’t just implement tools. We applied deep business knowledge and HubSpot experience to design the right tools, build them quickly, and align them to the outcomes that matter.
Our blend of technical skill, strategic thinking, and ability to embed into the client’s world meant we could deliver value far beyond a standard brief.
Testimonial
"As a CMO running a lean marketing operation, partnering with Emma and Rikki at Imagine Growth has been transformative. Their strategic insights and expertise have been invaluable in shaping our marketing. They've also connected us with talented freelancers and offered guidance to ensure our projects run smoothly. Having Imagine Growth as an extension of our team has given us the confidence to execute our marketing vision effectively."
Ingunn Bjøru, CMO, IXT
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