Repositioning a 60-Year-Old Print Business for Modern Growth

How Imagine Growth helped B&B Press realign its message, revamp its CRM, and reignite new business in a traditional industry.

About B&B Press

B&B Press is a family-run, commercial print company in Rotherham with over 60 years of experience. Known for high-quality sustainable printing, they serve businesses across the North of England. But even established names must evolve , and B&B Press recognised it was time to modernise its marketing and sales to stay competitive.

The Challenge

B&B Press had been following the same inbound marketing playbook for years. But performance was plateauing. They faced:

• Declining new business performance
• Overreliance on a few large clients
• Outdated positioning that no longer reflected their unique strengths
• A disjointed CRM and sales process lacking clarity and ownership

They didn’t need another generic marketing campaign. They needed strategic consultancy , with fresh thinking, senior experience, and a partner who would embed deeply in their business.

The Solution

B&B Press engaged Imagine Growth to lead a ground-up transformation using our full PACE methodology , from Position to Enablement.

We delivered a 100% bespoke engagement including:

• Brand positioning and messaging overhaul
• A clearly defined ideal customer profile focused on sustainable-minded, high-spending businesses in the North
• A full CRM and sales process redesign, including contact strategy, sales playbooks, data cleanup, and outbound workflows
• Alignment of sales and marketing through shared strategy, dashboards, reporting, and lead handoffs
• Outbound campaign design including personalised print, email workflows, video, and gifting

All built on HubSpot and tailored specifically for B&B’s structure and goals.

The Execution

This wasn’t a one-off project , it was an embedded partnership across multiple areas:

• Developed B&B’s first ever Sales & Positioning Playbook
• Created a new sales deck, onboarding flow, and discovery process
• Reworked their HubSpot CRM, cleaning and segmenting data, adding deal stages, sales automation, and reporting
• Built a multi-touch outbound engine combining marketing and sales
• Produced ongoing social, blog, video, and email content, and new customer success stories to support awareness and conversion
• Held quarterly workshops and integrated into team meetings to drive adoption

We brought a full growth system to life across channels, tech, and teams.

The Results

B&B Press saw measurable impact across every level of the business:

• 📈 121 new customers , the most won in years
• 💷 £290k in new business this year, with £1.02m in annual potential
• ✅ 43% more social interactions, 64% more shares, and 57% more impressions
• ✉️ 84,000 marketing emails sent (+14%), 2,249 clicks (+40%)
• ⚙️ Revamped CRM for segmentation, forecasting, contact strategy, and sales team accountability
• 🔄 Outbound campaigns led to strong-fit new customers like Bensons for Beds, Medivet, and Leeds Plywood

But just as importantly , the company is now equipped to grow strategically, consistently, and confidently.

The Impact

This project re-energised the B&B Press team and modernised how they go to market. With sharper messaging, better tools, and alignment across departments, they are positioned to continue their growth with confidence.

Their new outbound engine, CRM processes, and brand positioning are delivering not just leads , but the right kind of leads.

Testimonial

"Working with Rikki and Emma at Imagine Growth has been a game-changer for us at B&B Press... We’ve created,for the first time,a truly cohesive and comprehensive positioning document. This foundation has aligned our messaging and purpose across the business."

Anna Jenkinson, Marketing & Sustainability Lead, B&B Press

From Imagine Growth

“This is the kind of work we live for , going deep, driving real transformation, and building a system that continues to grow even after the project ends. B&B Press trusted us to think big and move fast, and we’re proud of the partnership.”

Rikki Lear & Emma Cooper, Founders, Imagine Growth

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