Action Insurance Repair: From Leaks to Leads

01 Oct 2024 • 4 mins read

The Challenge

Action Insurance Repair provides high-quality repair services for homes and commercial properties following floods, fires, and other insurance-related damage. But their website was letting them down.

Before engaging Imagine Growth, the business faced:

A 76% drop in monthly users
Poor engagement (59 seconds average session time)
Less than 2 conversions per month , and those were low quality
Minimal search visibility (authority score of just 9, only 17 backlinks)
Poor mobile performance (speed scores <60)
Confusing structure, weak messaging, and unclear buyer journeys

The leadership team knew they needed more than just a “new website.” They needed a rethink , one that addressed brand, trust, user experience, and lead generation in one go.

Our Approach

Imagine Growth partnered with Action Insurance Repair to reimagine their website from the ground up , strategically, creatively, and technically.

Using our 4-gate delivery process and PACE-inspired methodology, we tackled the project in phases:

Strategy & Discovery

Conducted full audit and competitor benchmarking
Mapped ideal customer journeys for homeowners, landlords, insurers, brokers, and surveyors
Developed a smart sitemap and High-Impact Page Strategy (HIPS)
Delivered SEO keyword research and meta mapping to support future visibility

Design & Messaging

Led design brainstorming and homepage concept ideation
Wrote conversion-optimised web copy across all key pages
Developed visual identity to convey trust, credibility, and calm reassurance , vital in this sector

Full Website Build

Designed and built the full website in HubSpot CMS
Created modular, scalable templates to support new pages and future expansion
Rolled out blog and “Client Stories” areas to support long-term SEO and trust-building

Launch & Optimisation

Managed final QA, redirects, and on-page SEO implementation
Delivered full CMS training to the Action Insurance Repair team
Provided 2-week post-launch support to ensure everything landed smoothly

Strategic Features

Clear buyer journeys for each audience segment
SEO-optimised structure and content
Trust signals throughout – certifications, testimonials, accreditations
Compelling CTAs on every page – “Get a Free Assessment,” “Request a Callback”
Mobile-optimised experience with fast load times and responsive layouts
Scalable blog and case study setup for future content marketing
Analytics and tracking-ready, built to measure what matters

The Results

🔼 +250% uplift in engagement post-launch
📈 More conversions from qualified prospects , thanks to clearer messaging and form flows
💬 Improved reputation through content, structure, and trust signals
🔍 Strong SEO foundations laid for long-term visibility
🤝 A long-term digital home built to grow with the business

Why It Worked

This wasn’t a templated redesign. This was a deep, consultative partnership , where we:

Took time to understand their unique business, market, and personas
Built an SEO-first, performance-optimised website
Delivered in HubSpot CMS, making it easy to manage, track, and evolve
Kept the user journey front and centre at all times
Combined strategy, creativity, and tech into one cohesive build

Want your website to drive real leads and credibility?

If your business needs more than surface-level marketing , if you're ready to evolve and grow , let’s talk.
👉 Book a discovery call today.